SueMayo.com is a Brisbane based business, specialising in learn to swim business support and curriculum methodology.

Sue  Mayo has a wealth of knowledge and experience to share with those in small business and the learn to swim industry. With 30 years of teaching, owning and operating successful businesses , her skill range from managing and recruiting staff, small business advice and learn to swim curriculum; including infant aquatics, disabilities and adults. As a teacher trainer her skill in creating a simple method of approaching a difficult task and imparting that knowledge is that of a true master teacher.

Published writer in Australia, United States and New Zealand on topical matters regarding all facets of small business and education in the learn to swim industry, including child development and water safety. She also wrote regular articles in NZSCAT Teaching Tank and Waterways Magazine 1998 to 2004. She has had feature articles in Aqua Life AUSTSWIM and Australia and New Zealand Recreation magazine.

She wrote a series of teaching tips for swim teachers, which were accessible through the New Zealand Swim For Life® Web page. This resource was used by parents around the world seeking further personal advise regarding their children with learning difficulties.

International Presenter around New Zealand, Australia and United States, Sue has spoken at national swimming, national recreation and world infant aquatic conferences.

Awards in 2008 Sue was awarded the Master Teacher Award by Swim Coaches and Teachers Association, the highest award presented to a Swim Teacher.

Sue Mayo Swim School won the Swim Australia Best International Award 2005.

Sue was the successful instigator for a teacher representative on the Board of NZSCAT in 1997. In 1998 she was elected to the Board where she served for 10 years. As an advocate for Water Safety, Sue was then elected to the Board of WSNZ for a 2 year term.

 

Professional Skills

MANAGEMENT

• Operations manager/owner for Sue Mayo Swim School, leading a team of five managers and a total of 30 employees,a small business created from inception. The business required the application of a diverse range of business, managerial and decision making skills.
• Owned and operated a small retail food business
• Human Resource Management including recruitment, selection, training and development, performance management.
• The success of this business and it’s recognition through Chamber of Commerce, national and international swimming organizations was a result of my successful management approach.

 EDUCATION

• Educated at St. Aidan’s School Corinda 1978 School Captain.
• Bachelor of Social Studies Degree, Majoring in Cognitive Science at University of Waikato - achieved A grade average. 2007 

LEADERSHIP

• Successful change and growth management and the development of sales.
• Building and working teams of people and drawing the best out of them - creating a team synergy to the benefit of both the individual team members and to the organisation as a whole.
• Representation on National Organisations and as Board member of a national charity organization.

 
STRATEGIC PLANNING

• Experience and expertise in clarifying objectives, identifying key issues, evaluating options and putting into place effective operational plans.
• Created and implemented 5 year plans with annual review both in my business and for 2 national organizations whilst serving as a Board Member. 

MARKETING

• Analysis of market trends and developing long term business plans, including market positioning and strategies to maximize market share.
• Provide clear operational direction to staff.
• Inherent ability to look at the whole operation, the people involved and visualize the overall picture in order to formulate ground-work and strategies for effective marketing, advertising and sales.
• A strong commitment to branding and the benefits of multi branding. 

FINANCIAL

• Full responsibility for budgets, development of financial and market related performance indicators, capital expenditure.
• Strong ability to identify and exploit all the less expensive ways of running an operation and improving market performance.
• First hand experience in the need for customer focus.

SALES 

• Experience, key account management, sales management, direct mail and data base management.
• Merchandising and store layout experience.

 DIVERSITY

• National Radio Interview January 2004. Promoting Water Safety, Learn to Swim and Swim 4 Life Programme.
• Appeared on National Television programme Good Morning, May 2004.Feature guest including interviews and talk back sessions, promoting Swim 4 Life, Learn to Swim throughout the morning programme.
• ‘On location’ technical advisor for infant aquatics for the Swim For Life® television commercial January 2007